Why create brand direction and take the time to design proper strategies to move you in the fitting direction? That is an excellent place to start and a great question. Many times we begin to write about the destination and our goals but when following a map there are signs and distinct goals that have to be passed to ensure we are on the right path. Brands are created with a vague idea of the destination without first discovering how we will get there. Branding is not just slapping together a logo with some colors. Branding has to become more intentional. Eternal Art will help assist you in hitting the drawing board and begin to highlight mile marker for your branding journey. We want to not just create the content but the response. Who is your target, what would you like them to know, how do you want them to feel, and what do you want them to do. Logo's and content is the icing on the cake to proper planning and strategic goals to ensure we reach the destination with clarity and response.